Why You Should Invest Like You Have Nothing to Lose

My approach to business stems from a place of deep insecurity. My single mother raised me to be solvent and self-sufficient. Therefore, I always felt that I had nothing to lose. At age 16, after only being in the United States for a few years, I began my journey as an entrepreneur. I always had an eye for clothing and used to buy them used in bulk. I would go to Melrose Ave., a famous shopping and tourist destination in Los Angeles, and sell to people walking by. I went anywhere I felt I could make a profit.

Know Who to Trust With Your Ambitions 

After a few years, I saved up enough money to start my own label: a high-end men’s clothing line. I hired a full-time pattern maker and seamstresses to turn my dream into a reality. When looking for the right candidates, I made sure to ask for referrals and make connections through friends and family. I usually looked beyond resumes: Identifying passion and reliability is key during the interview process.

I took my samples, crammed them in a suitcase and walked from store to store marketing my clothing line to whoever would listen. I got kicked out of almost all of them. My last hope was MAGIC, the biggest fashion trade show in the U.S. I couldn’t afford a booth so I created a catchy slogan, made a big sign and paraded it throughout the conference. I handed as many of my catalogs to everyone I could before getting kicked out.

I arrived back at LA feeling like a failure. I hadn’t secured any requests for my clothing after approaching every buyer. But within a few days, the phone started to ring. I got sample requests from Bloomingdales, Nordstrom and Macy’s. At age 20, I couldn’t keep up with the orders that were coming in. I sold out everything I had at first to Bloomingdales, then to Nordstrom and then to Macy’s. I was shipping nationally and internationally. After three years, I was doing $500,000 in sales and making 30,000 pieces per year at a high markup.

Take Calculated Risks

At 21, my youth showed. I couldn’t hold onto as much money as I needed to accommodate the changing buyers in the industry. The cost of manufacturing increased and I expanded too quickly. Orders were canceled, sales declined and I saw the writing on the wall. I sold my company. Take risks with creative thinking and not working capital. I became more measured and calculating with my risks as time went on, especially with changing market trends and personnel.

I took the proceeds and started a new venture in relocation. I was doing so well selling moving jobs over the phone for other companies that I decided to start my own moving company. I bought moving leads from a lead generator, built a website, bought a truck, opened a warehouse, hired my own sales people and was back in business. I was up to one million in sales by the first year. Once again, I was able to channel my passion for what I was doing and apply it to a market need.

Then, the financial crisis happened. Companies stopped relocating, high-end clients couldn’t pay their storage bills and sales dropped. Once again, I adapted, learned from my experience and switched gears to junk removal and freight, where I was able to secure payment up front. I came out of the recession and sold that company in 2011.

I began to change again. I wanted to be less hands-on. I took the money I had accumulated and started a tech company. This business was all online — something I hadn’t done before. In 2015, I sold that company and became an investor. I now invest in three different applications and provided seed money to grow them into profitable businesses.

Pursue Your Passion

I am fulfilling a lifelong dream of helping others achieve the success I have made. I can now take a break from the hands-on, day-to-day operations of running a company. I have come a long way from selling blue jeans on the street. I have always used that same tenacity as a young, insecure teen to achieve great success as an entrepreneur.

Be passionate about what you do. The drive and excitement are infectious to those around you and will carry you through tough times. Most of my success is due to hard work and perseverance. I gave myself three months to succeed in each endeavor. If I didn’t see progress within three months, I would tweak my approach. If nothing changed, I would move on.

Listen to what the customer is telling you. If you don’t get anything back from them, then it’s not working. I decided what my next move would be usually out of frustration. I was annoyed that the “high” fashion I used to see selling for a lot of money lacked a lot of substance. I decided to change that myself. When I got into the relocation industry, I talked to clients and I carved a niche. Find what works for you, be passionate and always be open minded about where you are going to end up.

John Daniel is a serial entrepreneur and expert in strategic partners, business development and marketing. He has more than 20 years of business experience in technology, fashion and transportation.



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PRRO Online Presence



PRRO Online Presence

In the digital age, it is completely vital for your business to have an online presence. In the current post let’s discuss the way to improve your internet presence.

You shouldn’t be silly, you know that you cannot do that. Building a strong online presence should not be as hard as you picture it.

So here are three of the initial things you want to appear at when building your online advertising efforts. For both, the initial step is to finish your profile. When it’s via your site, an online community, or through your social networking channels, you must always want to give consistent value first of all.

Search engine optimisation SEO If you would like to create an online presence you should begin understanding and learning SEO. Optimization Optimization in marketing terms is the procedure of getting your site to the surface of the search engines. Search engine optimisation is a significant part of the puzzle, too.

In the current digital world, traditional method is used by the majority of the healthcare providers that’s regarded as more costly, inefficient and untimely. Every client we take on represents a totally new challenge and therefore we’ll devise a wholly individual and distinctive plan that’s tailored to your aims and circumstances. Just start, knowing that you’ll always be improving upon your content and what you’ve got to offer you.

It’s so much simpler to express anger online. The interactive nature of websites means they require additional care and attention, along with a specific eye for functionality. Live where you would like to, and let your organization adapt to your lifestyle rather than the other way around.

Also consider the amount of businesses you need to profile. It’s vital for a little business to consider saving at any opportunity that arises. Starting your own company is often exciting, frequently stressful and utterly dependent upon your leadership.

Like many stage-based processes there’s a cyclical aspect also. There’s no one-size-fits-all solution once it regards an internet presence. If you don’t have an online presence management plan for your small company, begin the procedure now with PRRO.

Besides having a mobile-friendly site, there are some other things you can do on your own to increase your visibility and internet presence. Once you own a site, it’s very important it can actually be found by search engines. Parallel to the neighborhood listing, there are lots of websites available called review websites.

Consequently, an internet presence management system may be used to monitor all domain names registered by the company, no matter the registrars used. There’s much said about doing business on the web or putting your business on the internet. Provided that you get a good online connection you’ll be able to live virtually anywhere as you conduct your on-line enterprise.

You may not be selling your products on the internet or even attempting to entice global clients, but as a small business proprietor, you are unable to afford to ignore the significance of having a positive online presence in the current digital world. Perhaps you’ve had an online business for many decades, but are taking a peek at your online presence and would like to bump up your online advertising. A company in the automotive industry, for instance, might take advantage of the companies like PRRO.

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To Grow Your Online Store



To Grow Your Online Store


Search engine optimization is the most practical approaches to pick up traffic to your website. By advancing each page in your store, you can build your search engine positioning and discover clients who are more liable to purchase your products.

SEO includes researching keywords or phrases. Today, SEO focuses much more on setting, and you are probably not going to be effective by simply a similar watchword or phrase everywhere on your site. Rather, you need to make quality, connecting with, special substance that recounts a story. More individuals are utilizing long-tail key phrases in searches. For instance, individuals no longer simply type in “shoes” if they are hoping to purchase shoes online. Rather, they type in something more specific, similar to “sale on black heels with a red base sole.” This implies your catchphrase/phrase strategy needs to be very much arranged, all around researched, and executed cautiously as to stay away from any “black hat SEO” techniques like watchword stuffing or other different systems that could be viewed as unethical. Keep in mind, SEO is reasonable if you set up the correct strategy. Compose for purpose, not keywords identified with your products and use them in URLs, page titles, meta depictions and all through the page content. Each page should be upgraded for its own arrangement of keywords. You can do watchword research utilizing a tool like Google’s Adwords and catchphrase difficulty tool. You can likewise Google search the watchword/phrase and take a gander at their proposals in the “did you mean?” area. Another alternative is to utilize significant keywords in image document names and alt labels. Consider following long-tail keywords, which are frequently not so much focused but rather more specific to your interesting products.

Another component to SEO is building links to your website. At the point when websites acquire links, this signals to search engines that the data and content on these destinations is dependable and sound, which builds your ranking after some time. PRRO will help your business in building your rank.


Content marketing

Content marketing is a part of the bigger SEO picture. Another approach to direct people to your website is to concentrate on making one of a kind and high-quality content. While SEM and SEO can enable you to increase new visitors, producing valuable content can help keep visitors connected over the long term. These articles and bits of/content likewise get showed inside Google search results, so at last, they drive a great deal of new visits and encourage repeat visits.

  • Blogging– Blogging can keep customers coming back. Using this content to build links to your store by hyperlinking to relevant product pages can also increase your search engine ranking. Blogging can generate 97 percent more inbound links (1).
  • Social media – For business owners, social media platforms like Facebook, Twitter, Pinterest and YouTube are effective ways to keep customers engaged. Social media is also a distribution channel for blog content. Whenever you post to your blog, share it on social media to increase traffic to your website. In addition, more visually-oriented formats like Instagram and Pinterest can showcase your products and increase click-through rate (CTR) to your site.
  • Email – Email is another way to keep customers engaged. You can send out emails that showcase blog content or reengage with customers who abandoned shopping carts “in an attempt to” drive them back to your website.



Essentially to SEO, PPC depends on targeting keywords. With this technique, known as pay-per-click promoting, organizations can use keywords to target potential clients and post-paid links in Google for these keywords. Each time they receive a click, your business will pay a specific add up to the search engine. The cost will fluctuate depending upon how aggressive the catchphrase is. Notwithstanding Google, Bing and Yahoo additionally have PPC platforms.


Reach out to a wider network

Requesting external assistance to get your store’s name out there is another way to build traffic. Search for bloggers or organizations with crowds that have just been set up and utilize these influencers to grow your own audience.

  • Find influencers – There are many platforms that gauge influence on social channels. PRRO is one of the most well-known resources and it includes blogs in its ranking algorithms. Search for keywords related to your business to find influencers in that area. Blog search engines can lead you to bloggers with a lot of followers.
  • Guest blogging – Once you’ve identified influencers, ask them if you can do a guest blog post for them. This is free content for them and free exposure for you. You may also want to ask if they will write a guest blog for you so they can gain more readers.
  • Share your URL everywhere – Put your website on business cards, email signatures and anywhere else you can think of.

Leverage SEO, Content Marketing and Pay-Per-Click Advertising to Grow your business.



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